As you may have heard, Google recently made a number of changes to its all-important search algorithm. The focus of these changes was on rewarding mobile-friendly websites by giving those sites a boost in their search results. While there are still countless other factors that weigh into the search algorithm (the details of which Google has traditionally been extremely secretive about), this was specific enough of a change to make the web design and SEO community take notice.
The number of people who access the internet primarily via mobile devices has grown dramatically over the past half-decade or so, with some estimates placing the number as high as 60 percent. That means six out of every ten people access the internet on a phone or a tablet more often than they access it on a computer. That’s a big number! And if your website can’t tell the difference between a mobile user and a desktop user (and cater the appropriate experience to them), not only will mobile users grow frustrated with your site, but Google will now actively begin bumping you down in their search results.
How do I make my site more mobile friendly?
There’s a reason CleverLight Express highly touts the fact that every site we create is designed to be a responsive website. A responsive website can detect how each visitor is viewing it, and tailor the experience accordingly. This means that anyone visiting the site on a desktop computer won’t have to worry about accidentally clicking over to the mobile version of the site, and mobile viewers won’t have to worry about navigating tiny menus meant for mouse clicks and 24-inch screens.
The process of building a responsive site is a complex one, but the concept is simple: start by ensuring that your desktop design currently meets the needs of your business. Then, designers like those at CleverLight can create mockups of your homepage and interior pages made specifically for smartphones and tablets (in both landscape and portrait mode). It’s critical to know exactly how your website will look for each user, because you don’t just want to create a responsive site for the sake of your Google ranking–you want to put your key conversion content (in this case literally) at the user’s fingertips, making sure that not only do they have a positive experience on your site, but they are giving your business the conversions you need. Putting your most important buttons, options, content, and other features right where the user expects them doesn’t just help them to have a better experience with their site: it actively directs them to do exactly what you want them to do.
Is it worth it?
In a word, yes. Search Engine Optimization (SEO) is a major industry today, and any SEO expert will tell you that there are hundreds, if not thousands, of factors which go into determining a website’s search ranking. Businesses find themselves in a constant arms race to see who can maximize the most of these features and make Google’s web crawlers happiest. And while many of the algorithm’s specifics are shrouded in mystery, there are certain factors that are well known. Mobile responsiveness is one such factor.
Giving yourself an advantage in one aspect of SEO won’t suddenly vault your page to the top of the search results, but it will give you a definite leg up over competitors whose websites are not similarly optimized. This is one instance where every little bit does help, and it’s why responsiveness has long been the standard at CleverLight. At CleverLight, a responsive website is part of the package. No extra fees, no extra charges, because we believe in building the website that is best for our customers. To build a new, responsive website for your business, click over to our Get Started page and let us know!