Why a Responsive Website is Critical for Your Business

Viewing a responsive website.
As you may have heard, Google recently made a number of changes to its all-important search algorithm. The focus of these changes was on rewarding mobile-friendly websites by giving those sites a boost in their search results. While there are still countless other factors that weigh into the search algorithm (the details of which Google has traditionally been extremely secretive about), this was specific enough of a change to make the web design and SEO community take notice.

The number of people who access the internet primarily via mobile devices has grown dramatically over the past half-decade or so, with some estimates placing the number as high as 60 percent. That means six out of every ten people access the internet on a phone or a tablet more often than they access it on a computer. That’s a big number! And if your website can’t tell the difference between a mobile user and a desktop user (and cater the appropriate experience to them), not only will mobile users grow frustrated with your site, but Google will now actively begin bumping you down in their search results.

5 Important Things Every Small Business Website Needs

Designing a small business website can be done over coffee.

As the importance of maintaining an online presence grows, more and more small businesses are coming around to the idea that a company website is a crucial resource to have. Luckily, a specialized industry has sprung up in the wake of this ongoing revelation, with talented designers like those at CleverLight Express focusing their efforts on providing small business websites that small businesses can actually afford.

The most basic package that CleverLight Express offers provides up to five pages of content. While five pages may not seem like much, the truth is that it’s all many small businesses need. When you break it down to the bare bones, there are five things that we recommend to every small business website. Not all businesses are the same, and not all businesses have the same needs. But for those in need of a starter site, looking for answers and wondering what they should include, these recommendations are for you.

Do I Really Need a Small Business Website?

A small business website can help potential customers find your business.

If you run a small business, chances are you’ve asked yourself more than once: do I really need a small business website?

The short answer is yes.

No matter how small or locally-focused your business may be, a website can and will provide you with added value. A well-designed and fully optimized website will directly impact your bottom line by driving customers to your business both digitally and physically. Even a simple website containing just basic information along with your location and hours can be invaluable for drumming up business.

Knowing what to expect from the website design process can be difficult and sometimes even daunting. That’s why we’ve taken it upon ourselves to answer a few of the most common questions that small businesses have when it comes to the site-building process.